Revry’s 2024 NewFront Will Be a “Cabaret” of Queer Culture for Brands
Revry, the pioneering entertainment media network championing queer culture, is thrilled to announce its 2nd annual IAB NewFront presentation. This exclusive event for brand marketers and media buyers is slated for May 1st at 12:10 – 12:20 PM ET on the IAB Main Stage in New York City. More than a presentation, this event promises an afternoon cabaret-themed spectacle, showcasing the indomitable spirit of the LGBTQ+ community. Revry returns to this year’s NewFronts as the only LGBTQ+-owned and targeted media company.
Hosted by Revry co-founder and CEO Damian Pelliccione, this event promises to be a kaleidoscope of singing and dancing, illuminating Revry's mission to connect brands with the rich tapestry of queer culture. This dynamic presentation will feature appearances from Carmen Carrera (RuPaul’s Drag Race)–the iconic host of Revry’s GLAAD Award-winning series “Drag Latina”, DaShaun Wesley (Max’s Legendary)–the vogue maestro and co-host of Revry’s “Pride Ball”, and Murray Hill (Max’s Somebody Somewhere, Hulu’s Drag Me to Dinner), legendary drag king and actor.
"Revry's presence at the 2024 IAB NewFronts is a vibrant celebration of queer culture and its impactful role in shaping the media landscape," said Damian Pellicione, Co-founder and CEO of Revry. “Our cabaret-themed presentation will be immersive, highlighting how brands can connect with LGBTQ+ audiences. As a diverse-owned and targeting media company, we are proud to be the vanguards in this space."
New Premium and Exclusive Programming
In the past year, Revry has expanded its programming line-up with exclusive shows like “Pride Ball”, and co-produced "Drag Latina" with LATV. Revry is announcing the new installment of “Pride Ball” featuring DeShaun Wesley, “Drag Latina” Season 3 with Carmen Carrerra returning to co-host, and the groundbreaking premiere of the world’s first drag king competition series–“King of Drag”. Revry is the only entertainment media network dedicated to fostering authentic and meaningful relationships between brands and queer audiences on CTV and OTT with distribution partners Samsung TV Plus, Vizio WatchFree+ and The Roku Channel. In 2023, Revry was the first LGBTQ+ media company to ever present at a NewFront and received amazing callouts for its fresh approach.
Prism Riot - Ad Network Growth
Revry’s presentation will also spotlight PrismRiot™, the unique multi-minority certified LGBTQ+ advertising network. PrismRiot’s year-round offerings empowers brands, agencies, and advertisers to engage with premium LGBTQ+ audiences through programmatic ad buys, meeting diversity budget spend requirements and fostering inclusivity to facilitate meaningful and culturally relevant connections with queer consumers.
Revry's PrismRiot has solidified partnerships with 50+ media and technology partners, including Philo, Fubo TV, Plex, Lionsgate, TrustedMediaBrands, VIZIO WatchFree+, Cineverse, Wurl, and inventory across 3,000+ FAST channels on Samsung TV and others. PrismRiot filters and makes 250M LGBTQ+-aligned CTV impressions available, showcasing the extensive potential for connecting brands with audiences across streaming platforms. The availability of programmatic access to PrismRiot's ad network streamlines advertising processes for brands seeking a safe and effective platform to engage with this diverse and vibrant community.
