We appreciate your interest!
For press inquiries please contact:
Melissa Hourigan, melissa@fabricmedia.net
Martha Bennett, martha@fabricmedia.net
The Independent Streaming Alliance (ISA) is a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media. ISA founding members include: Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands), and Vevo.
Here are some answers to frequently asked questions:
Who can join the ISA?
The ISA is actively recruiting members across the spectrum of independent ad-supported video streaming services distributed on televisions and other connected devices. It has a steering committee that includes one representative from each company in the ISA. New members are voted in by the steering committee based on several criteria including:
Do they stream content on CTV, FAST, or apps?
Do they insert ads into their content programming?
Do they utilize direct and programmatic sales channels?
Is data enabled to provide targeted, addressable advertising?
Are they a reputable, respectable programmer? No adult, hate, or divisive content.
How big is the ISA?
The ISA collectively represents over 2,200 independent streaming touchpoints which generate more than half a billion hours of watch time every month.
How can third parties work with the ISA?
The ISA wants to proactively work with third-party platforms, agencies, analytics companies, ad tech solutions, and regulatory bodies to find solutions to problems facing the industry.
How can brands and advertisers work with the ISA?
One of the main objectives of the ISA is to highlight the value of independent voices and programming for brands and advertisers. We reach important audiences at scale and plan to provide research, data, and access to brands, agencies, and demand partners in efficient ways.
