The Independent Streaming Alliance (ISA) is an industry forum made up of independent streaming channels focused on working collaboratively with a broad range of external stakeholders, including platforms, advertisers, regulators, and other industry participants to address the key challenges facing our membership and the CTV industry.

• To promote the value of independent streaming channels and how they benefit diverse, underserved audiences

• To provide meaningful research of our audiences to the advertising industry

• To develop and propose solutions to some of the challenges facing the CTV industry, such as measurement, demand, distribution, and inclusion

• To promote the adoption of and adherence to fair business practices across the industry

• To ensure advertising buyers have fair access to advertising supply from our channels and programming

• To identify and develop best practices for our members around discovery, promotion, scheduling, delivery, and monetization of CTV programming

• To find ways to partner with key members of the connected TV landscape, supply-side platforms, original equipment manufacturers, demand-side platforms, and developers of operating systems

The members of the ISA include the following companies:

• Allen Media Group

• Chicken Soup for the Soul Entertainment

• Cineverse

• FutureToday

• kweliTV

• Revry

• E.W. Scripps

• Tastemade

• TMB (Trusted Media Brands)

•  Vevo

The ISA is actively recruiting members across the spectrum of independent ad-supported video streaming services distributed on televisions and other connected devices. It has a steering committee that includes one representative from each company in the ISA. New members are voted in by the steering committee based on several criteria including:

• Do they stream content on CTV, FAST, or apps?

• Do they insert ads into their content programming?

• Do they utilize direct and programmatic sales channels?

• Is data enabled to provide targeted, addressable advertising?

• Are they a reputable, respectable programmer? No adult, hate, or divisive content.

The ISA collectively represents over 2,200 independent streaming touchpoints which generate more than half a billion hours of watch time every month. 

The ISA has several subcommittees focused on important topics in the CTV space, including measurement, demand, distribution, and DEI.  These subcommittees are essentially working groups tasked with tackling difficult issues facing our members, sharing/discussing unique points of view, and finding solutions, which are then debated and ratified by the ISA steering committee.

The ISA wants to proactively work with third-party platforms, agencies, analytics companies, ad tech solutions, and regulatory bodies to find solutions to problems facing the industry. If you want to learn more about how your company can play a constructive role in helping the industry evolve.

One of the main objectives of the ISA is to highlight the value of independent voices and programming for brands and advertisers. We reach important audiences at scale and plan to provide research, data, and access to brands, agencies, and demand partners in efficient ways.